Market Strategies for Key Electric Industry Players

• The business goals of common electric market participants
• The key risks faced by common electric market participants
• The techniques and strategies used in electric markets to achieve earnings and manage physical risks

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• The 2 paradigms for business in electric markets (regulated vs. competitive)
• The relationship between earnings and the level of risk required to achieve them
• Risks inherent in the electric business (price, basis, volume, counterparty, execution, operational, regulatory, legal)
• Physical tools used to manage risk (pricing, take obligations, fuel costs, asset ownership, contractual provisions, internal procedures, portfolio hedging)
• Market strategies for Utility Distribution Companies (UDCs)
  • Goals
  • Key risks
  • How regulated prices are set in the rate case process
  • How UDCs create earnings
  • How UDCs increase earnings
  • How UDCs participate in electric markets
  • How UDCs handle key risks
• The key skills necessary for UDC success
• Market strategies for Independent Generators
  • Goals
  • Key risks
  • How independent generators create earnings
  • The services independent generators supply and how deals for these services are structured (capacity, forward energy, day-ahead energy, real-time energy, ancillary services)
  • How prices are determined
  • Bidding strategies for ISO markets
  • How independent generators increase earnings
  • How independent generators handle key risks
  • The key skills necessary for independent generator success
  • How an independent generator uses markets to maximize earnings on assets
• Market strategies for Wholesale Marketers
  • Goals
  • Key risks
  • Wholesale trading strategies
  • How wholesale marketers create earnings
  • How supply and sales commitments are structured and why this is critical
  • How wholesale marketers increase earnings
  • How wholesale marketers handle key risks
  • The key skills necessary for wholesale marketer success
• Market strategies for Retail Marketers
  • Goals
  • Key risks
  • Retail marketing strategies
  • How retail marketers create earnings
  • How an appropriate price is determined
  • How supply and sales commitments are structured and why this is critical
  • How retail marketers increase earnings
  • How retail marketers handle key risks
  • The key skills necessary for retail marketer success

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You may view this course as many times as you wish during the license period (45 days for a full-length course and 15 days for a short course). However, you may not share access to the course with anyone else. Enerdynamics will not be liable to you, or to anyone who may claim any right due to a relationship with you, for any acts or omissions in the performance of services under the terms of this license unless such acts or omissions are due to willful misconduct. With your purchase and/or use of this course you are accepting the terms of this license agreement.

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This Enerdynamics online training product has been uniquely designed to offer the best value in the business. With your purchase, you will receive:

• A 45-day single user subscription (15 days for short courses) to the course: view the course material as many times and in any order you like during the subscription period.
• E-mail access to Enerdynamics: feel free to ask any questions relevant to the course material.
• Professional audio and animated content developed by experienced education professionals: this is not a page turner!
• Online exercises and interactions: designed to cement your understanding.
• Reference materials: a list of acronyms and a glossary that you can view online with your course.
• Expert instruction: this course was developed by professionals with decades of energy experience in the industry.
• Full-color presentations: our seminars are carefully designed for maximum impact and interest.
• Learn anytime and anywhere: wherever you have Internet access.
• Your satisfaction is guaranteed: so you have nothing to lose!

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